Nimii Music, the Nigerian-Canadian artist known for his unique blend of Afro-soul, Yoruba folk, indie R&B, and Afrobeats, is thrilled to announce the release of his latest single, "Mama." This deeply emotive track showcases Nimii's signature alternative sound, weaving together a rich tapestry of cultural heritage and contemporary rhythms.

Nimii Music's journey began at the tender age of seven when he first touched the piano keys. This early start honed his keen ear for melody and laid a solid foundation for his musical career. Over the years, he has graced numerous stages at church and school functions, steadily evolving from performer to producer. Today, Nimii produces all of his music, a testament to his versatile talent and dedication to his craft.

 

"Mama" is a poignant homage to his mother, also noting the strength and love of mothers everywhere. The single captures Nimii's passion for exploring the depths of human emotion through sound, resonating on a deeply personal level with listeners. His willingness to be vulnerable in his artistic expression makes "Mama" a heartfelt and relatable piece that celebrates the universal family bond.

 

With "Mama," Nimii continues to push the boundaries of his artistry, inviting fans old and new to join him on his musical journey. The single is now available on all major streaming platforms.

 

About Nimii Music



Nimii Music is a Nigerian-Canadian artist whose unique sound blends Afro-soul, Yoruba folk, indie R&B influences, and Afrobeats. His musical journey started at a young age, and he has grown into a versatile musician and producer. Nimii is driven by a passion to explore the depths of human emotion through sound, creating music that resonates deeply with his audience.

 

Follow Nimii Music:

- Instagram: @Nimii.Music -  (http://www.instagram.com/Nimii.Music)

- Twitter: @NimiiMusic - (http://www.twitter.com/nimiimusic)

- TikTok: @Nimiimusic - (http://www.tiktok.com/nimii.music)



Dreyspurpo's captivating single "Spiral," released on July 09, 2024, continues to captivate audiences with its unique blend of Hip Hop and Neo Soul.

Produced by the talented Audrey Syriacuse and mixed and mastered by the renowned iamaidencarter, "Spiral" has garnered critical acclaim for its authenticity, unique sound and rhythmic pleasure.

"This song is a deep personal exploration of self-reflection and realization of deep thoughts about his relationship with a girl that doesn’t reciprocate the same energy as he does," says Dreyspurpo. "The positive response from listeners has been truly overwhelming. We're excited to continue sharing 'Spiral' live and connect with fans on a deeper level."

Connect with Dreyspurpo: 

Instagram | Twitter | Apple Music | Spotify




Tyler Perry’s Divorce in the Black - Making a movie is hard so shout out to everyone who helped make this happen. With that said this was not a great film. The opening scene was outrageous, laughable, poorly lit, and cringe dialogue.

READ ALSO
Tyler reaches back to his early themes to create this patchwork Frankenstein of a film. The story and dialogue were equally bad which made it a struggle for Megan and Corey to find footing in such muddy terrain. 

Hardrict's Character was a skeleton of movie tropes with no heart or soul. Filled with random outbursts that were boarding on comical. No real reason for him wanting a divorce it didn't make sense and the story unraveled from there. And speaking of unravel let's talk about this HOUR AND A HALF drive!!

WATCH Trailer BELOW:


Whew, Tyler should have left that out or put them all in the same city because now you have people transporting them from place to place. I'll say this though Megan, Corey, and the rest of the cast did the best they could with this predictable, stage play of a script. I've seen them both give better performances so I have to blame the director... but I will give it up to Tyler for getting the for his actors. If you are up for drama go check it out on Netflix. 

 

From The Studio To The Spotlight 

Issue 3.0 July 2024

Cover: Dinycee

Interview conducted by: Mbuba Chiagozie Tochukwu (@agozieee_)

Design: Mbuba Chiagozie Tochukwu (@agozieee_)


Q. Can you tell us about the moment you realized you wanted to pursue art? 

Were there any early influences or experiences that sparked your creative journey?


A. The moment I realized I was going to make music was during my Junior secondary school days when we do freestyle in the class but  because of the passion I had for music I realized I was going to be a great musician.


Q. How do you typically begin a new piece? Could you walk us through your creative process ? 


A. Well I do freestyle on a beat to get the melody and i write the lyrics and sometimes I do write off my head without beat then go to the studio to make the beat.


Q. Every artist faces challenges. Can you share a particularly difficult project you've worked on and how you overcame the obstacles? 


A. The difficult challenges I have faced is appealing to Enugu Audience who it’s main stream is Igbo hip hop/ trap, introducing Afrobeats to my target audience.


Q. Where do you draw inspiration from in your daily life? Are there particular places, people, or experiences that fuel your creativity? 


A. Well I do draw my inspiration mostly from experiences I had in the past and also from my daily life activities. I also do tell myself the truth.


Q. Do you have a favorite medium to work with, or do you enjoy experimenting with different materials? How does the choice of medium influence your work?


A. Well I’m working with nameless production to discover more about my sound which I tagged as Afroromance and many more.


Q. Your pieces often seem deeply personal. How much of your own life and emotions are reflected in your work?


A. 100% of my life reflects in my song


Q. How do you feel about the public's reaction to your art? Are there any memorable responses or interactions that stand out to you? 


A. I’m different, slowing growing my community and people are beginning to tune in.


Q. How do your cultural background and personal experiences influence your art? 


A. It was in my secondary school that I discovered what I really loved by associating with friends introduced other genre apart from Christian music which my parents introduced me to. I tap small to Christian sound because I got a bit of spirituality in my sound.


Q. How important is community to you as an artist? Do you participate in local art communities or initiatives? 


A. As a musician, I’m a community servant. I do songs which person that has experienced what i sing would relate to and find peace in.


Q. If you could collaborate with any artist, living or dead, who would it be and why? 


A. Wizkid, Runtown, and Juice Wrld.


Q. Say something to your fans 


A. Thank you guys for standing by me , I have more in the kitchen for you guys.

Nigerian rap sensation Zhus Jdo returns with new single Divine Pree featuring Bhadboi OML & Jeriq on July 19 2024


The song narrates the impact of Zhus Jdo’s reputation, and the irresistible pull that he exerts on others. Through "Divine Pree," he captures these elements, creating a narrative that is both compelling and relatable.

He believes his charisma and reputation makes him highly attractive to the opposite gender, who are eager to experience his well-known allure.

In March 2024, Zhus Jdo rose to stardom with his solo single "Johnbull," which became a major hit in Nigeria's hip hop scene. The track garnered over 3 million streams and over fifteen thousand video creations on social media leading to a peak at number 5 on Nigeria's Spotify Viral Chart.

It also received endorsements from prominent Nigerian hip hop artists like AQ & ODUMODUBLVCK, and music journalist Joey Akan.

With "Divine Pree," Zhus Jdo aims to solidify his position as one of Nigeria's most promising rap stars, exciting his audiences with his unique style and mesmerising narratives.

Follow Zhus Jdo 

Instagram | YouTube | X | Tiktok

For press inquiries, contact kent@etinsrecords.com

 LISTEN/STREAM HERE

Ghanaian acclaimed artist Amerado returns with his latest single, "Date Rush," a song that celebrates love, freedom, and the pursuit of happiness.

"Date Rush" opens with a celebratory toast, expressing gratitude for loved ones and those who have offered their hearts to the singer. The song champions authenticity, valuing real connections over fleeting ones.

The song acknowledges life's challenges but urges listeners to find freedom and peace through self-care and letting go of stress.

The chorus is a burst of joy, urging listeners to dance, be free, and find their happiness.

"Date Rush" is now available on all streaming outlets.

LISTEN/STREAM HERE

AMERADO ONLINE

INSTAGRAM
TWITTER

 

 


BEHIND THE BOOTH WITH TAYO BEATS

ISSUE 3.0 

JULY 2024

Interview conducted by: Olulana Mofiyinfoluwa (@finnnix)

Photos Credit: Oluwatosin Samuel Omotayo (@tayo.beats)

Design: Mbuba Chiagozie Tochukwu (@agozieee_)


 INTRODUCTION:

Q. Can you share a bit about your background and what led you to become a music producer?

A. My name is Oluwatosin Samuel Omotayo, known as TAYO. Growing up, I loved music, sounds intrigued me. I always loved to figure out how records were put together. My dad had a number of records playing, from gospel to highlife, to country music. He wasn’t a fan of Nigerian pop and hip-hop music but I always listened outside with my friends. In his younger days, he led a church choir and wrote lots of songs he later showed me, saying he would record them some day. I also remember getting a little piano gift from him then, I never really figured it out but I enjoyed playing with it.

Then in uni, I did a lot of music with my close friends, we were always looking up the hardest of songs until lockdown I stumbled on FL studio app. I did not really have anybody to tell me what to do so I learnt it myself, God brought the right people my way, collaborated with a few producer friends and within two years, I started cooking up for artistes. I am still figuring things out till this moment.


 Q. How would you describe your unique style and approach to music production?

A. Well, nothing elaborate, just me, my laptop and earphones. I love to lay chords, so as to set the pace for the rest of the process. I try as much as possible not to overthink or complicate anything. I also make sure I don’t really have a particular approach per say, because I hate routine. I try to be spontaneous as much as possible.

I can say my basses are my biggest priorities in my beats, because apart from melodies, I believe a large percentage of listeners by default, will listen to a song with sweeter basslines than others. After that, anything goes.

 


UNCONVENTIONAL INFLUENCES :

Q. Can you share some unexpected influences that have shaped your music production style?

A. Before I started making beats, I used to watch Jon Bellion’s beat production videos a lot. His sound and process is so inspiring and organic, so subconsciously, I always think like “I have to make something different from what I always hear”.


Q. Are there any non-musical sources that inspire your creative process?

A. Food, I create very efficiently when there’s food around, Money. TBH, there is something about getting paid that makes creative blocks disappear, ask any commercial producer; and my woman’s voice, LOL.

 

MUSICAL EVOLUTION:

Q. How has your musical taste evolved over the years, and how does it reflect in your production today?

A. Nowadays, I am more critical about music because it is easier for me to pick up little details than I used to, before I got into the creation process. I also discovered that paying attention to sound selection really made production easy for me. Sometimes, the difference between and RnB and Trap beat can be the choice of kick or hihats.


Q. Can you pinpoint a specific moment or experience that significantly influenced your approach to music?

A. I remember my first ever beat making session with an artist. He hummed some melodies and I laid some chords to it, and he was like he wanted some changes that were surprising, because I wasn’t feeling the changes he was asking me for. We had a little back and forth because I believed my own proposition sounded perfect to me, and even others. I was upset he wanted to change it. We eventually came to a conclusion. This happened other times and has made me realize that inasmuch as I want to be free to express myself, I must also consider my clients and create an allowance for them to express themselves also, for the whole product to be a success.



COLLABORATION CURIOSITIES :

Q. If you could collaborate with any artist, living or dead, who would it be and why?

A. Kanye West. He is a genius, I will like to know what goes through that man’s head.


Q. Share an anecdote from your favorite collaboration – the unexpected, the challenges, or the magic moments.

A. A lot of my collaborations have been funny, spontaneous, like on the spot, but once, while I was on my year 4 industrial training, LitTY called while I was in the office that he was planning ‘THE CYPHER’. After the call, I heard a string sound outside from some speakers blasting loudly, got inspired and loaded FL on the spot, found a string sample and finished up the beat in 30 minutes, it was my first hip-hop beat in almost 6 months. Sent it to him and he put 5 rappers on, the result was fierce LMAO. You need to check it yourself lol. I have really weird stories about how many songs I produced were made.



INNOVATIVE TECHNIQUES:

Q. What's a unique production technique or trick that you've developed and swear by in the studio?

A. This is funny but I don’t overthink. I can cook up with whatever comes to me at that moment, chords first, bass or drums at other times. Once I start overthinking, I close my PC.


Q. Are there any unconventional tools or instruments you frequently incorporate into your productions?

A. In almost all of my choruses, I use a long one note string. It just kind of fills up every space and gives the beat a euphoric or ‘uplifting’ kind of feel.

 

MUSICAL SYNESTHESIA:

Q. If your latest project were a color, what would it be, and why?

A. Red. A lot of collaborations I’m currently working on currently, including my EP have romance based themes. I think red colour is a theme colour for romance, burning passion, sensuality and I love romance. Stay tuned.


Q. Can you describe the emotions or images you aim to evoke with your music?

A. Euphoria, sweet music. I want my listeners ‘head to burst’. Like ‘bro who is the guy behind this?’ I love when my beats carries, visualizes or make up for whatever my artistes are saying on it.


SOUNDTRACK OF LIFE:

Q. If your life had a soundtrack, what three songs would be on it right now?

A. Sweetness by Obongjayar and Sarz,

7 years by Lukas Graham,

“DEY FOR ME", it’s my new song as a producer. i collaborated with KAMSI, Tayo x Kamsi, check it out”


Q. Is there a particular song that encapsulates a significant moment in your life?

A. I’m not forsaken by Maverick City, Chandler Moore, Naomi Raine.

 

MUSICAL PHILOSOPHY:

Q. How do you see the relationship between technology and music evolving in the future?

A. Well, the main point of technology is to make work processes easier, music isn’t left behind. Specifically, the use of AI will upset lots of traditions, OGs will lose their jobs, others who are catching up to this new wave will remain and newer people will be brought in.


Q. What's your philosophy on the balance between technical precision and raw emotion in music?

A. Shortly, you MIGHT need emotional inspiration to lay up the foundation of whatever you’re cooking up at the moment, then technical precision to make your product perfect or close to perfect. Talent vs hard-work type shit.


GENRE FUSION :

Q. If you had to create a new genre that best represents your style, what would you call it?


A. I love dark RnB and 80s pop so much, so any genre I might create will have a trace of it. I have not figured out a name yet. For now, I can just say ‘something-fusion’.


Q. How do you navigate blending diverse genres while maintaining a cohesive sound?

A. I think the trick to this is dependent on how creative and how much you can combine and flip sounds across genres. I also collaborate with producers that specialize more in other genres.


STUDIO RITUALS:

Q. Share a quirky or unique studio ritual or habit that you believe enhances your creative process.

A. I drink water. LOL.


Q. Do you have any superstitions or specific routines you follow before starting a new project?

A. There’s really not one I can pin point at the moment, it’s all spontaneous. However, when anyone tells me to come to a studio and ‘let’s vibe’, I just know there will be nothing to show for it afterwards. I believe as much as we’re trying to have fun and not be restrictive, we still have to be intentional about this craft.


FUTURE SOUNDSCAPES :

Q. What trends or changes do you predict in the future of music production?

A. Expect more and more fusions from producers. Currently I can say there’s being a gradual shift from afro-amapiano fusions to electronic fusions in the Nigerian music scene. Producers like Sarz, London, Arieenati, Ozedikus and many Nigerian underground producers like myself are very experimental. I believe the alte movement will become mainstream and bigger than it currently is, the community is saturated with geniuses. However I can also say we don’t know what to expect in few years to come, because music is like water, it can only be controlled to some extent.


Q. If you could time-travel and produce a track in any era, past or future, when and where would it be?

A. Bohemian Rhapsody, by Queen; Made in Lagos by Wizkid; Park O, Sarz and Lojay.

Also 808s and heartbreaks by Kanye West. The first time I listened as a producer, I was blown. I wished I would be part of a culture shifting project of that caliber.

Nigerian 70s musical era, I’ve been listening to Nigerian jazz of recent, the Lijadu sisters, Fela, Okotie, Sunny Ade, I think I’d have done something ‘cooler’ at the time


   

 Nigeria's creative scene is experiencing a renaissance, characterized by a dynamic fusion of tradition and modernity. This resurgence is evident across various sectors, including fashion, visual arts, music, and technology. The country, known for its rich cultural heritage and vibrant population, is now home to a burgeoning community of young innovators who are pushing the boundaries of creativity and innovation. With a growing number of platforms and opportunities for young creatives to showcase their talents, Nigeria is rapidly emerging as a hub for artistic expression and entrepreneurial spirit. The achievements of these trailblazers are not only redefining the nation's cultural landscape but also placing Nigeria on the continental map as a center of creativity and innovation.

Here are four young Nigerian creatives who are making statements and inspiring creatives in Nigeria.

Bola Olaniyan: Creative Director, Fashion Curator

Bola's journey from modest beginnings to global recognition exemplifies the transformative power of talent and perseverance. From designing music covers to creating visually striking work for prominent international brands, including Nike and Ashluxe, Bola has leveraged his exceptional creative abilities to establish a thriving career as a sought-after visual artist. 

Starting as a graphic designer, Bola sought to provide foundational content to the art practice, and since working with Street-Souk in 2021, he has continued to push the boundaries of visual expression through his versatile portfolio. Fast forward to 2023, he was listed in The Native's second edition of Blacklist West Africa in collaboration with Guap Magazine.

 He's currently the CEO of "BOLAPSD," a fashion brand that is gaining rapid attention and influence on the global stage. His latest collection, "Jesus Saves, I Spend On 🅱️," was released a few days ago, manifesting his proficient ability to blend innovation in fashion. His role model is said to be the late genius Virgil Abloh, and he hopes to one day continue Virgil's craft.

Opeyemi "Peeko" Eko: Photographer

Peeko, a young and talented photographer based in the bustling city of Lagos, Nigeria, has emerged as a phenomena in the realm of visual storytelling. His work is characterized by a unique ability to freeze time, capturing moments that encapsulate the personality, mood, and expression of his subjects, and weaving engaging narratives through his lens. Some of his works include shooting for brands like Nine and Pith Africa.

Peeko's craft transcends the technical mastery of his medium, delving into the realm of artistic expression and social commentary. Through his lens, he offers a captivating window into the vibrant tapestry of Nigerian culture, where the resilience, creativity, and diversity of the people are woven together in a captivating mosaic. 

Ayomide Popoola: Visual Artist/Illustrator & Creative Director

Often referring to himself as a scientist, Ayomide, an artistic scientist and creative director of MTHR, is a multifaceted creative force who has carved out a unique niche for himself in the ever-evolving landscape of visual arts and design. Described by the artist himself as a "scientist," Ayomide's approach to his craft is marked by a relentless pursuit of innovation and a keen eye for the intricate balance he strikes between his rational and intuitive modes of thinking, seamlessly integrating the analytical with the imaginative in his creative process.

 From switching handwritten texts to digital art in 2022, Ayomide has gone on to establish himself as a graphic design guru. Recently recognized by Notesphere, Ayomide's works serve as a testament to the growing influence of Nigerian visual artists.

Chidozie Nwosu: CEO, 21 Borders

From selling shirts in school to being recognized by artistes like Smada and Victony with in the space of one year, the name, 21 Borders, has gained a reputation as a current force, capturing the attention of individuals who are not only conscious of their sartorial choices and stylistic designs but also seek to embody a sense of exclusivity and prestige. Nwosu, a visionary entrepreneur, has seamlessly blended his deep understanding of global trends, his keen eye for design, and his unwavering commitment to quality, creating a brand that has become synonymous with the epitome of style and swag.

 Out of the culturally expansive city of Ibadan, Nwosu's mission is to put his city on the map and elevate it to a global fashion hub, showcasing its unique blend of tradition and modernity to the world.

Fostering young talent and innovation in Nigeria is crucial for driving the nation's progress and establishing it as a global leader in creativity. The stories of Bola Olaniyan, Opeyemi "Peeko" Eko, Ayomide Popoola, and Chidozie Nwosu exemplify the immense potential and transformative power of Nigeria's youth. Their groundbreaking work and relentless pursuit of excellence not only inspire their peers but also contribute significantly to the country's cultural and economic development. By supporting and nurturing this new generation of innovators, Nigeria can continue to harness its rich heritage and dynamic energy, paving the way for a brighter and more innovative future.

Written by: Olulana Mofiyinfoluwa