Behind The Booth (Record Breaker Edition) With Hitsound
Interview Conducted By A&R Duty on behalf of Solid Guy Magazine™
Design & Content-Writing: Mbuba Chiagozie Tochukwu (@agozieee_)
It took 3 months of intensive planning and preparation. Rehearsal for abstaining from sleep, camera positioning, and the like of it. The last month before the attempt was more about the venue and mental preparation. I had to prepare myself for the better. With the help of my camera crew and ANR Duty, it was all sorted.
Q. Can you tell us about some memorable moments during the recording marathon with various artists? Any particular collaborations that stood out to you?
A. I would say all the artists brought their A-game to the event. The moment I won't forget is when I almost fell into deep sleep on the second day. It wasn’t easy at all. Day 3 was memorable because Masterkraft came through to show his support. Every day was filled with amazing occurrences that will live in our minds forever.
Q. Afrobeats is a genre known for its vibrant energy and diverse influences. How do you think this genre has evolved over the years, and what role do you see yourself playing in its growth?
A. Afrobeats has progressed drastically over the years with the heavy work being put into the promotion of the culture by the likes of Rema, Davido, Wizkid, Burna and other talented musicians.
I enjoy producing Afrobeats tracks, the reason being that it’s the genre I grew up listening to and it has shaped my tune over time. I enjoy working with artists who know their craft, Once the artist is talented and easy to work with I automatically just vibe with them to make a hit.
Q. Breaking a world record requires immense dedication and perseverance. What kept you motivated throughout the entire process, especially during challenging moments?
A. I would say it’s the thoughts of how important it was to be different and make myself, my family and my team.
Q. Collaborating with numerous artists must have been a unique experience. How did you manage to bring together such a diverse group of talents, and what did you learn from working with them?
A. I was able to gather that number of artists with the help of ANR duty. The selection process was done online then other artists were selected at the venue of the event. I learned how flexible making music can be if the artist is highly skilled. It makes the process smooth and enjoyable.
Q. In the world of music production, innovation is key. Are there any new techniques or technologies you explored during the marathon that you believe will shape the future of music production?
A. I can’t say I invented a technological innovation but I would say I understood new techniques in my software that would 10x my work rate. It might be something a lot of producers know so I won't take credit for that.
Q. Afrobeats has gained international popularity. How do you think your achievement contributes to the global recognition of Afrobeats, and what message do you hope to convey through your music and this record-breaking feat?
A. This would definitely open a gateway for exposure to the culture in the production aspect and show the diversity of art through music. My message will always be explained better through my music. It translates way into the minds of every individual who listens to good music and knows what they want in rhythm.
Q. Breaking a Guinness World Record is undoubtedly a significant achievement. What impact do you think this accomplishment will have on your career, as well as the Afrobeats music industry as a whole?
A. This definitely has given me the right exposure; I will use this avenue to teach and raise a new generation of insightful musicians on my social media platforms. As for the afrobeats music industry, so far I keep making great tunes that will continually be a win for the culture.
Q. Lastly, what advice do you have for aspiring producers and musicians who look up to your journey and are inspired by your success?
A. They should never give up on their dreams and aspirations. Work twice as smart every day until you see results. Accompany hard work with prayers and faith in your abilities. Never rush into doing anything until you are ready and have prepared for it.